As a medical doctor who’s come to the pharmaceutical industry, Dr. Paul Robinson has a first-hand perspective on what better patient involvement means. He shares his thoughts on what needs to be done and opens up about his personal goals, saying,“I want us to develop good medicines. I want my colleagues who are prescribing to be able to prescribe something that patients appreciate. We need to give the doctors the tools that answer the needs of the patients.” Dr. Paul Robinson is the R&D Director for EMEA Region at Merck Consumer Healthcare.

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