In the case of chronic diseases, often treatments focus on promoting length of life, longevity. In the video interview below, Marc Boutin, Chief Executive Officer at National Health Council, challenges this pattern and explains why it is important to start looking at how patients live with the disease instead:

“You may think that the symptom that is most important to one disease group is pain. But when you ask people with that condition, you find out that what’s really most important to them is fatigue. So if companies are shooting at the wrong symptom, they are making treatments that are not relevant to patients.”

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