Why would you take the Pledge?
The Pledge is important because our common goal is to improve the lives of patients. Better treatment and more relevant medicines are at the center of that.
The inclusion of patient preferences, expectations and experiences to develop better targeted medicines and care might be one of the most fundamental changes in the medicines development history. In the future we’ll be wondering how R&D has ever led to meaningful outcomes without incorporating patient preferences from the start. Why not be part of the change instead of waiting it out?
The Pledge to Patients is important because it will hold us accountable for the change – because no great revolution was ever accomplished by one individual, but by a like-minded group of people aiming for a better solution and better outcomes. Join the culture change now!