Blog - Page 6 of 10 - Patient Focused Medicines Development

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Patient centricity – a collaborative definition

Author: Guy Yeoman, VP Patient Centricity, Global Medical Affairs, AstraZeneca.  More than ever before we are told to strive to be more patient centric in the way we develop our medicines of the future. But what does this actually mean? Without getting the fundamentals right –aligning and reaching consensus on what patient centricity means and its guiding principles – we will continue to...

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Publications Alert
‘Improving Patient Involvement in Medicines Research and Development: A Practical Roadmap’ has just been published in Therapeutic...